PINK TAX IN AUSTRALIA CAMPAIGN

🩷 this is the first significant study into Pink Tax in Australia 

🩷 2025 marks 30 years since the term "Pink Tax" was coined, with the first laws against discriminatory gendered pricing introduced in California in 1995

🩷 the scope of this marketing study is a global first - from the external environment to the "devil in the detail" of product, packaging and retail design 

🩷 it provides report cards on the top 21 retailers in Australia

🩷 it covers dozens of major brands and hundreds of products - with photos, price comparisons and insightful analysis

🩷 it provides a current estimate of the cost of Pink Tax to women and the first ever estimate made in Australian dollars

🩷 it forms a blueprint for real change, with strong calls for action 

Receive your free copy now via the download button above.  Follow me on Linkedin or come back soon for updates on the No Pink Tax Australia campaign!